We all know what style is; if you walk on the street you see how people are dressed, some more classic, others according to the latest fashion and others like they can�t be bothered.

Style is that part that focuses on the last details, the finishing touch. We can not choose how we look, because much of this is given to us at our birth, but we sure can live according to a style we fancy. Dressing up and choosing the matching make-up are ways to express a certain style.

Style becomes important in a selection process. When dating, the first look and appearance is important although not often decisive — in a conversation you come to the �content part� and that is where you are able to more thoroughly know the other person.

But there is not always this opportunity. When you are to see a specialist — and you do not have any medical background — than there is now way of knowing whether the specialist is doing a good job. At that moment style can help you; just look at the room, see how things are organized, check how the specialist treats you. It is �this way� that reveals what way the work is done, and that defines much of the quality. And whether it matches your preferences.

Who hasn�t seen the television series (Dr) Gregory House? (http://www.fox.com/house/)

There is this scene where the husband of a recent deceased wife utters; �a person who acts like that is either without a job or a genius.�

House represents a certain style that is offending for many people, but it is a very clear style. And a very unique style and that�s what makes the series very popular.

Websites are like people, they need some dressing up. Whiteout color and form they are like a mute voice. People dress themselves according to their own preferences. Some like to use provoking colors, other more modest ones. Some use heavy nail polish other only a natural varnish. In the same way a website can be dressed up.

Style offers a website a unique identity that cannot easily be determined by text alone. Of course both should support each other in the function they provide.

It goes without saying that text itself will exhibit a certain style. Only this style is not visible when focusing on the look and feel of the site. Obviously both text and visual style should match: a business site (visual) with the text style of a six years� old will match like a pilot wearing shorts.

At the moment the main internet structure is still hypertext based. It is very likely that visual aspects will dominate the web in the future. Focus on (a unique) style will then be as important as text optimizations are at the moment.

� 2006 Hans Bool

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